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Case study: Helping mums-to-be quit smoking in the North East

The number of women who smoke during pregnancy is higher in the North East than elsewhere in England.

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Evaluating the babyClear© programme

This research project evaluated the babyClear© programme to find out if it was an effective way to reduce the number of mums-to-be smoking in the North East of England.

April 2013 - July 2015

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Scheme’s success at stopping mums-to-be smoking

Pregnant women are almost twice as likely to quit smoking if they are supported from their first midwife appointment – and then are more likely to have heavier, healthier babies.

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Intervention impact on North East smoking in pregnancy

An intervention evaluated by NIHR SPHR researchers at Fuse has shown to have a substantial impact on referrals to smoking cessation services and quit rates among pregnant women in North East England.

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