Alcohol is the fifth leading cause of death and disability in the UK. The aim of this project was to identify environmental stimuli that increase alcohol consumption and those that reduce it, in order to inform practitioners and policy makers.
The research team carried out four studies to look at the immediate impact of alcohol marketing upon alcohol consumption, to consider the impact of pro- and anti- alcohol advertising on alcohol consumption in young people, to look at the impact of glass design on alcohol comsuption and to assess the impact of changes in environments on drinkers’ behaviour patterns including alcohol purchasing.
Overall, findings from this programme of research suggest that: restricting or removing alcohol advertising may have a small impact on reducing alcohol consumption; producing alcohol warning advertising that generates negative emotion could help to reduce alcohol consumption; using straight glasses with mid-point markings and without nucleation could help to reduce alcohol consumption, reduce drinking speed, and lessen the visual appeal of alcoholic beverages; and that making changes to bar environments is feasible but further research is needed to assess the impact of specific changes on alcohol consumption.
Brown KG, Stautz K*, Hollands GJ, Winpenny EM, Marteau TM (2016). The cognitive and behavioural impact of alcohol promoting and alcohol warning advertisements: an experimental study. Alcohol and Alcoholism, 51, 354-362.
Stautz K, Brown KG*, King SE, Shemilt I, Marteau TM (2016). Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies. BMC Public Health, 16:465.
Stautz K, Frings D, Albery IP, Moss AC, Marteau TM (2017). Impact of alcohol promoting and alcohol warning advertisements on alcohol consumption, affect, and implicit cognition in heavy drinking young adults: a laboratory-based randomized controlled trial. British Journal of Health Psychology, 22, 128-150.
Stautz K, Marteau TM (2016). Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment. BMC Public Health, 16:530.
Troy, D. M., Attwood, A. S., Maynard, O. M., Scott-Samuel, N. E., Hickman, M., Marteau, T. M., & Munafò, M. R. (2016). Effect of glass markings on drinking rate in social alcohol drinkers. The European Journal of Public Health.
Troy, D. M., Maynard, O. M., Hickman, M., Attwood, A. S., & Munafò, M. R. (2015). The effect of glass shape on alcohol consumption in a naturalistic setting: a feasibility study. Pilot and Feasibility Studies, 1(1), 1-8.
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TagsAlcoholAlcohol consumptionalcohol marketingalcohol warningsbehaviour changedrinkingglass design